It is a cliche for a reason. Too many clients today are being manipulated to believe that they have beaten the system and are getting all three. Often, the reality is they are paying top dollar for generic, subpar design.

Overseas companies in China or India or South Africa (The United States and EU have their fair share as well) have been built around data entry over creativity and generative AI over artist tools.

These companies have no interest in forwarding design or unique creative solutions.  The consequence of this utilization of AI is a landscape of underbaked design sameness and the ability of the nefarious to generate “legitimate appearing” companies which are capable of scamming unwitting individuals out of money or identity.

• Overall investing in designers and creatives has a lot of positives for both the client as well as the artists:

• Unique Designs which stand out against the “sameness” of the current market.

• Money is invested in the local economy instead of the economy of a foreign nation.

• Creatives can move art, copy, and design forward into unexpected, exciting places.

• Insight into current market trends.

The AI companies can only provide whatever templates they have in file or what they can get from Generative AI. Generative AI, by its very nature, can only produce what has come before.  It cannot be creative.

With artists, you have an unlimited world of creativity, talent, and exploration within your reach.